Web
Sites
URLs
are the 800 numbers of the 21st Century
Chris Clark
It's a real virtuality. Just having a web site doesn't do much
good if it's not an integral part of your marketing plan. In fact,
having a site on the web with no plan to back it up can do more
harm than good. Consider the following areas where The Marketing
Guy can help:
• Site Planning & Integration
How does the site fit in
with your overall marketing plan? Is your message the same in the virtual
world as it is the real world ? The Marketing Guy can help integrate
your Internet efforts with your traditional marketing programs to present
the same message to both the real and virtual marketplaces.
•
Site Design & Creation
You can build a site yourself using off the
shelf tools and material. You can also build a house yourself using
off the shelf tools and materials. But would you want to live in it
? A poorly designed site is bad reflection on your company, products
and attitude. And it's a reflection that's made worldwide 24/7. The
Marketing Guy is also an experienced,creative web design professional
who can design and build a site that you'll be proud to call home.
• Site Management
You have a site because you want people
to stop by and hear your story. But stories get old fast and to keep
them coming back, you need to keep it fresh. It takes time, but hey,
that's what he's there for. The Marketing Guy can act as your Webmaster
and keep your site fresh by writing and posting your company and product
news, announcements and updates on a regular basis.
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