Training

Training is everything. The peach was once a bitter almond; cauliflower is nothing but cabbage with a college education.
Mark Twain.

New people, new products, new policies, new programs. Just 4 of the reasons, some companies maintain a full time training and training support staff. You may not need a full time staff, but odds are, the training materials your company needs to keep your people current aren't up to date - or even in existence. Aided by the latest desk top publishing and presentation software, The Marketing Guy can prepare and present training material in a wide array of media to help your teams keep up-to-date in areas including

Product Training Manuals
How do you teach your customers, distributors and sales and support personnel about new products, product revisions, product applications and product markets ? Is everyone being trained the same way ? Are they hearing the same message ? Who is training the trainers ? The Marketing Guy can help you solidify your product training message and methods so that your entire sales and marketing team or, if needed, your entire organization is singing the same tune - in the same key.

Product Manuals
Since you can't personally train every customer, you need to be sure they can help themselves use your product to it's fullest advantage. Poorly written product manuals can undermine the best of products and hurt future business opportunities. If you need product manuals updated or created, The Marketing Guy can apply a proven user friendly style to show how easy it is to use your products to their fullest benefit.

Customer Service Manuals
One of the main portals into your organization is the customer service desk. If they look bad, the company looks bad. Yet many companies rely on the innate personable dispositions of the service personnel they hire to overcome non cohesive and sometimes incomprehensible policies and procedures that end up driving away more customers than they bring in. And then those companies wonder why their customer service attrition rate is so high. By reviewing, editing, updating and or rewriting existing policies and procedures - or by helping to create them in the first place. The Marketing Guy can codify your company's approach to customer service so that your front line can fully understand and properly convey and execute the policies that need to be in place.