Promotional Programs

In America, the race goes to the loud, the solemn, the hustler. If you think you're a great writer, you must say that you are.
Gore Vidal

While not every product or idea needs a gimmick to help it stand out, there's certainly something to be said for a carefully thought out and executed promotional campaign that draws extra attention to your message. If you're considering employing a promotional campaign to get that extra attention but don't have the time or experience to get started, or if your current campaigns are in need of new life, The Marketing Guy can help tailor one to fit your needs and goals.

Campaign Planning
What's the message ? Who needs to hear it ? When ? What will get their attention ? At what cost ? These are a just few of the many questions that The Marketing Guy can help you answer when planning a promotional campaign.

Campaign Implementation
The plan is one thing, its successful implementation another. Announcing a promotional campaign and leaving it on its own not only spells disaster for the campaign, it makes the company look weak and leaves a bad taste in the mouths of those who were to participate in it. And just try to do another one someday! The Marketing Guy can make sure the program gets off the ground and stays there until it's time to wind it down.

Campaign Tracking and Evaluation
So your campaign is up and running. How's it doing ? Is it doing what it's supposed to ? Is it on course or does the course need to be altered to reflect unforeseen realities ? Is everyone on board with it ? Or do you need to reel some in from a sea of indifference? Even the best laid plans need to be tracked and evaluated to make sure they remain on course. The Marketing Guy can help you make sure that promotional efforts and resources aren't being wasted, that goals are reached and that future campaigns can build on the success of previous efforts.