Marketing Communications

I and my public understand each other very well: it does not hear what I say, and I don’t say what it wants to hear.
Karl Kraus.

Sound Familiar ? Marketing communications covers a wide variety of activities. All have the same goal though - keep the market informed of what you have to offer. Some of the areas in which The Marketing Guy can help you reach your markets are:

Catalog Creation
It takes time to produce a catalog. And that's why it hasn't been done yet. Your sales team and customers are clamoring for more and updated information about your products and services and everyone is getting tired of keeping track of Xeroxed copies of "New Release Bulletins".  The Marketing Guy can help plan your catalog needs and see  them through printing and delivery so you can present your finest offerings to those who need it most.

Ad Creation and Production
Do you have the resources that it takes to keep your advertising fresh and interesting ? Working with your agency or ours, The Marketing Guy can take your concept or help you develop one and then turn it into a print ad designed to run in the publications that fit your ad strategy. He'll even help you develop such a strategy.

Press Releases
They're free exposure, but are you taking advantage of them ? Do you know what they can do for you ? Give The Marketing Guy the kernel of any item that may be newsworthy and we'll turn it into a press release and send it to all relevant media.

Newsletters
When designed and written properly electronic and printed newsletters are a great way to inform, motivate and generally keep in the face of those whose attention you need. The Marketing Guy can take your material or develop new material, and transform it into an eagerly awaited publication that is sure to be read.

Education based marketing
What is it and is it right for your business ? Education Based Marketing is a strategy that has as its goal the establishment of trust and credibility. Using educational messages to achieve these goals, it is the direct opposite of traditional sales pitch based marketing. The Marketing Guy can hlpe you create educational pitches that help circumvent the barriers that sales pitches automatically raise the moment they’re detected by the recipient.

Media Planning
So you've got new ads and literature. What's the best way to use them ? What's the worst ? How do track the effectiveness of your ads ? How do you make sure you don't waste your media dollars?

Trade Show Planning and Coordination
Ever find yourself scrambling around trying to get ready for a trade show on the day you're supposed to leave for it ? One of the more tedious, time consuming and most put-off tasks is making arrangements for a trade show. The Marketing Guy can make sure that all you'll need to do is show up, set up (or watch someone set up), exhibit and then tear it down. And if you need help deciding what shows to attend - or not attend - and how to best work a show, he can help you through that too.