Sales Programs
Everyone lives by selling something, whatever be his right to it. Robert Louis Stevenson.
No, he won't sell for you, but The Marketing Guy can help make your sales efforts more productive. As with every other aspect of your business, proper planning and management can make the sales function operate a lot smoother. Having gone through all of the trials and tribulations of running a sales department, The Marketing Guy can draw on his experience and offer you help with:
Prospect database creation and management
Still keeping those trade show and magazine leads in a shoe box ? OK, so maybe they're not kept in a shoe box these days, but how easy are they to track, evaluate and turn into sales? Is your contact database working for you or against you ? Do you even have a contact database ? Inexpensive contact management software can do wonders when it comes to organizing your prospects. But you'll need to customize it a bit to meet your particular needs. And then you'll have to actually use it. The Marketing Guy can help you select, set up and then manage such a contact database so you can keep track of leads and evaluate how effective your source of leads is and how good your follow up program is.
Sales management programs
Need help structuring your sales staff ? Need help building a sales staff ? What are the ground rules the sales staff plays by ? How do you keep the sales staff working as a team instead of as individuals ? The Marketing Guy can help you get the best out of your sales force by helping create and install a sales management program that suits your particular needs.
Distribution programs
Are distributors a part of your sales plan ? Should they be ? What kind of programs and policies do you have in place to get the most out of this important link in the sales chain ? Unless structured properly, distribution policies can sink your program and cause sales problems that can take years to mend. The Marketing Guy understands the role of a distributor and how to create and implement policies and programs that promote sales and lessen headaches.
Compensation and incentive plans
Is your sales force frustrated with their compensation program ? Are you frustrated with their compensation program ? Somewhere between the non-motivational program and the one that encourages 'sandbagging' lies one that addresses the needs of your sales force and the realities of your business. The Marketing Guy understands that no two companies and their markets are alike and can help you create a program that makes your goals theirs.